Computer Age

My Bloody Valentine
Loveless
WEA 1991

I remember the first time I heard this record, someone many years ago I recorded it on a cassette and I put on my walkman, when it began to sound "Only Shallow" I thought that either I had run out of batteries or had been eaten The tape walkman, only later realized that there was no error or mechanical failure, Loveless sounded so, that might seem incredible.
"Is not Anything", the debut album from My Bloody Valentine served by itself to establish a whole new movement in the British music scene of late'80s, a move that the British press dubbed as "Shoegazing", characterized by melodies ethereal, delicate and voluptuous music and a cold and distant attitude on the part of the musicians who appeared in the proceedings quiet and silent, as mirándose shoes, hence its name, Lush, Cocteau Twins, Slowdive or were some of these groups, Almost all recorded under the cloak of 4AD.
Kevin Shields, however, wanted to reach beyond and is locked in the studio to gestar what would be the masterpiece of the group in London, have those meetings chronicles that were a real hell, an Shields crazed, on the verge of collapse rewrites and overlaying tracks again and again and adding more and more and more effects, sounds, samples and loops of all kinds; Creation, the company that financed the project went bankrupt shortly after the publication of a disc that overflowed all possible forecast during its recording.
"Loveless" was immediately as regards basic pop end of the century, to act as a counterpoint to the revolution that was beginning to noise coming from the USA with bands like Sonic Youth or Dinosaur Jr., Establishing a new definition, a new perspective the use of noise and distortion in the pop song, looking for beauty in chaos, seeking perfection in the madness.
The skeleton of what Loveless compose melodies as outlined in "Is not Anything", crystal melodies and accessible, covered by layers and layers of noise to the point of disfiguring the songs completely transforming them into'll prints of desire and madness, reaching a climax lysergic beauty of an insane, terrible.
Influenced by the "White Noise" by The Jesus & Mary Chain and the deep darkness of Joy Division, My Bloody Valentine asestaron Loveless with a final blow to British inaction, still anchored in the glories and memories of the past.
Loveless on the one hand there is decidedly pop, bright, with songs like "To Here Knows When" or "When you Sleep" with the voice of Bilinda Butcher to drift between wild torrent of distortion, and also has a much darker side, where Kevin Shields will output all its ghosts, songs like "Only Shallow", "Come in Alone" or "Sometimes" (the theme chosen by Sofia Coppola to illustrate the chaos of Tokyo in "Lost In Translation") in a trap and hipnotizan brutal, drawing landscapes strange, dense, with walls built with a thousand guitars overlapping.
Loveless did not then and the group became deadlocked since 1992 has been periodically speculating about an alleged reunion of My Bloody Valentine, although rumors have always ended in nothing, anyway it is unthinkable that Kevin Shields was able to produce another disc like this, nobody would be so crazy as to move again for one hell.