Avatar (2009)
Director: James Cameron
Cast: Sam Worthington, Zoe Saldana, Sigourney Weaver, Stephen Lang, Joel Moore, Giovanni Ribisi

Pocahontas against the Marines. So Iván Reguera rebaptize to Avatar in his extraordinary blog. And he was not alone: from the moment they could be the first scenes of the film in trailers and others, the Internet became a hotbed where anyone who believed he had at least knowledge about cinema began to give birth to the tape. And the easiest way, obvious and clear was to change the name since its resemblance to many previous films it is obvious from the standpoint of plot.
I admit I find it hard to write something that has not been said already about a movie that, today, is on the lips of everyone and everyone has seen. I was tempted to do nothing and wait for few more months, maybe a few years to diminish the enormous buzz created around the Avatar, the same that has prevented me from seeing the movie in its native format (3D) on two occasions Such is the rush of people who still go to theaters, which makes it impossible to attend the screening if not reserved tickets a week before, the same excitement that has forced me to see her in "flat format" to generate an opinion own on the film, apart from the comments of other people and everything I've read about it on the Web something that incidentally is almost impossible in some ways is like being a jury in a case of great impact media and try to render a just verdict, regardless of pressure from the media and society.
Because if there is one word that defines Avatar in its entirety this is "hype" English word whose use and popularity have spread through the Internet, and more since he had heard that James Cameron put up its new project. When you say that something is "hype" is said that something unusual is generating a buzz around him, usually well above the then shows merit. Generate excitement about something then that something is sold like hotcakes regardless of its quality, is a resource as old as man. You know what they say: good seller is able to sell something that does not exist. Examples of this film having Hayles, curiously almost always associated with the genre of horror and science fiction. But Avatar has been palm street.
I admit that I admire greatly to James Cameron. It will be a bastard and bred, or at least that's what he says most people who know him in person and have had the misfortune, according to them, to work with him. There will be a great director, or indeed a good writer, but the guy has shown throughout his career which had all the daring project to raise other directors, supposedly better than him, not even dare to ask. Not only that: the guy is able to carry on their backs with all the work it takes to load, put it to work against all odds, and make the end result pop the box office wherever it is displayed. In contemporary cinema no longer exists and people. There is too much money at stake, too many commercial interests so that nobody dares to take on new challenges, always keeping in mind the limitations of a world, the film, in which all (or most) is already invented since the forties . In the past three decades, only George Lucas of the Star Wars and Spielberg's Jaws could be closer to the figure of James Cameron, an expert in making the finger to the soothsayers of failure in the cinema. Avatar would Another example of this, while recognizing that its production process failed to be as risky and complex as other previous nightmares of the director, such that Abyss and Titanic. The computer makes things much, Titus James has no fool, and before the first take snaps of his latest film had everything well tied and bound, to the point that hard to believe that a film so expensive it could be a box-office failure, which of course has not happened.
What the movie? For quite flojita, really. Perhaps the weakest Cameron's repertoire, except for Piranha 2. Rather than a full-fledged movie, Avatar is a demo of new technologies applied to film, and the clear demonstration of the current trend of cinema to put the continent well above the content. Because Avatar is like you give away an empty box with a precious bundle. We must recognize that from that point of view is acojonante even in its "flat version, although their aesthetic Ultracolor may be deemed" kitsch "in more than one occasion. But no more. If we disconnect the brain before her, Avatar can fulfill its objective of entertaining. In fact entertaining, if only for the technical bravado of those boasts. But a few days, and without going any further, I turned to see me Dances With Wolves in its original and extended (almost four hours of fleece, hear) and I daresay a lot more cool, even without much pijada made by computer .
However, make broth Avatar accusing her of being a "rehash" it is still a bit simplistic in my opinion, as the current movie (from the sixties to this part, more or less) is itself a constant rehash. It happens regularly, always, some wise guy borrows elements from here and there, the "rehash" with some success and brand to a generation as marking the cattle. Without going any further, when The Star Wars began to exhibit in theaters was showered hollows of wafers through the same thing now it rain on Avatar. Curiously, many people now put Cameron and his film to fall from a donkey, they masturbate while imagining the Jawas naked. And now you should know that La Guera of Galaxies Avatar is only with models.
Anyway I would be reasonably optimistic, because history has taught us what could be the next step. The cinema has fought its various crises technological explosions in the course of time. These explosions have finished going out of fashion, leading to a renewed interest in reconciliation with the viewer based on good stories, that's what should be the essence of this business. It happened in the sixties, after the fashion of the widescreen format and other similar nonsense; occurred in the nineties, after exhausting a vein popping film during the previous decade. Now I am waiting for what may happen today, when deflated the "hype" of 3D. Hopefully roost owners realize again that the movie business is somewhat different from an amusement park, probably either I was too late to remedy anything.